EMBRACE MINIMALISM IN YOUR MAKEUP ROUTINE

In an industry where beauty trends rise and fall, ebb and flow, one timeless approach has managed to anchor itself into our makeup bags and routines: minimalism. Minimalist makeup is all about achieving that natural makeup look - a celebration of your innate beauty that works to enhance your features by adding just a few subtle touches. YSL Beauty understands the art and science of minimalism and offers a range of products and accompanying techniques that will allow you to achieve simple makeup looks for a flawless and radiant finish. The following guide delves into the world of minimal makeup and allows you to discover how to effortlessly incorporate and embrace minimalism in your routine.

What is minimal makeup all about?

Minimal makeup is more than just a trend, it’s a celebration of the features that make you unique. It's a gentle nod to your authentic beauty, a way of embracing and cherishing what sets you apart from the rest. Guided by its “less is more” philosophy, minimalist makeup products tend to favour more simple makeup looks that don’t seek to hide or transform, but rather work to enhance your individual and unique features with a soft, understated elegance.

The products you select should therefore be designed and formulated to complement your natural beauty rather than mask it, and, in doing so, give you a fresh, radiant natural makeup look that instils confidence all day long.

How to create minimal, natural makeup looks

Creating a minimalistic makeup look doesn’t always mean skimping on style or bowing into boring - instead, it’s about strategically choosing products that will accentuate your most prized features. YSL Beauty has a lineup of products that will help you achieve that coveted ‘no makeup’ makeup look. Let’s step through what you might need to consider when creating a minimal, natural makeup look.

1. It’s important to prep your canvas: Cleanse, moisturise and prime your face to create a smooth and hydrated base.
2. Build a flawless base: Source a foundation, concealer and highlighter that complements your inner radiance.
3. Add some soft definition to the eyes: Bring out the brilliance in your eyes by adding a soft definition with natural, earthy tones.
4. Remember to add a touch of colour: Add a natural, soft shade to your cheeks and lips.

Step 1: Prep the canvas

Begin your minimalist makeup journey by gently cleansing and moisturising your face to ensure a smooth and hydrated base. Next, you’ll want to prep your face for that natural makeup look with a primer that keeps your skin hydrated while softening and blurring any imperfections. YSL’s Top Secrets Instant Moisture Glow uses an ultra-lightweight formula to provide instant and long-lasting hydration while simultaneously evening your skin tone and keep it feeling smoother for longer. The end result is a canvas that appears naturally luminous with a dewy finish; ready for a minimalist makeup regime.

Alternatively, you might like to dabble with YSL’s Touche Éclat Blur Primer Gold. This light infused primer utilises an advanced technology to provide a transparent gel which softly diffuses light. Visible pores will appear reduced, your skin’s texture will be smoothed and your inner luminosity will be boosted.

Step 2: Build a flawless base

Building a flawless complexion is your bread and butter when achieving that coveted ‘no makeup’ makeup look. You’ll want to source products that complement your skin tone and features. YSL’s Le Cushion Encre De Peau Foundation is an essential addition to your minimal makeup routine. Its long-lasting moisturising powers are paired with a flawless luminous matte finish that will let your natural beauty shine right through. Apply it sparingly on any areas of high colour - such as nose, chin and forehead - to even out your skin tone for a relaxed, pared down look.

Target any areas that need an extra touch of coverage, such as under eyes and around the nose, with YSL’s Touche Éclat High Cover Concealer Pen. Infused with antioxidants, this concealer also delivers essential protection against damaging environmental impurities - helping you preserve your beauty for years to come.

Finesse your complexion with YSL’s Touche Éclat Illuminating Highlighter Pen. Enriched with micro-lightening pigments and skin-comforting marigold, this magic pen will softly sculpt your facial features with a natural, luminous minimalist makeup finish.

Step 3: Bring soft definition to the eyes

Emphasise that glistening sparkle in your eyes by bringing in some soft definition and embolden your minimalistic makeup look. YSL has a gamut of eye makeup products with an extensive collection of eyeshadows, mascaras and eyeliners. We recommend setting your sights on YSL’s Couture Colour Clutch Eyeshadow Palette Saharienne for an unapologetically earthy, cream or nude shade that will softly contour your eyelids and enhance your natural eye shape.

Pair it with YSL’s Crushliner, a long wear retractable eyeliner that you can use to create a subtle line along your upper lash to add definition without overpowering your eyes. Remember that less is more when it comes to simple makeup looks, particularly when focusing on the eyes.