OUR FIGHT AGAINST INTIMATE PARTNER VIOLENCE
IPV is a major societal issue: Approximately 1 in 3 women will experience intimate partner violence in their lifetime and only a small proportion of survivors will obtain justice.
Intimate partner violence (IPV) is one of the most common forms of violence against women and includes physical, sexual, financial, and emotional abuse, as well as controlling behaviours by an intimate partner.
Globally, more than 600 million women are living in a country where intimate partner violence is not considered a crime.
Abuse is Not Love has launched as a global program with 3 key partnerships in 2020: En Avant Toute(s) in France, Women’s Aid in the UK, and It’s on Us in the U.S., with more partnerships coming in 2021 in other countries. Through these partnerships, YSL Beauty aims to raise awareness of the seriousness of IPV in order to contribute to meaningful change. By 2030, YSL’s objective is to educate two million people around the world on IPV through its partnership with local non-profits.
Supporting women, especially when it comes to their independence, is central to the way the brand acts. Intimate Partner Violence hinders the safety, wellbeing and independence of women. It therefore felt very natural to work on an issue that stood in opposition to our core values and beliefs.
Abuse is Not Love is built around three key pillars:
Educating 2 million young people on the common signs of IPV through international partnerships
Training YSL Beauty employees and beauty advisors to better understand abusive behaviours and available resources
Funding important academic research on the topic to develop thought-leadership around youth and prevention
OUR KEY PARTNERS
We support prevention programming through local NGOs in our key countries to have concrete impact.
