DEDICATED TO EFFICACY AND SAFETY

NO COMPROMISE BETWEEN EFFICACY AND SAFETY

Our skincare is carefully formulated to deliver fast and lasting visible skin transformation with no compromise between efficacy and safety.






PROVEN EFFICACY AND SAFETY



Our skincare is carefully formulated to deliver fast and long-lasting skin transformation. This efficacy is proven by rigorous independent testing on hundreds of women in real life conditions, including on Asian skin. To ensure the products are perfectly safe, we go through an in-depth 4-step evaluation process that begins at the earliest stages of product conception and continues once the products have been released to market. The tolerance of our formulas is also evaluated on all skin types, including sensitive skin, under dermatological control.







POTENT BOTANICALS FROM MOROCCO IN SYNERGY WITH DERMATOLOGICAL ACTIVES




To deliver the best possible efficacy on the skin, we combine our unique ingredients from Morocco to some of the most renowned actives in dermatology with proven efficacy through in-vitro and vivo-testing. For every single skincare product we screen dozens of ingredient combinations until finding the most potent , safest duo.





RIGOROUS FORMULATION CHARTER





Ingredients we use, which are authorised by the strictest regulations in place, meet the very highest standards of quality and performance. Each of them has an essential function or purpose in our formulas and is chosen for proven efficacy and safety. We also purposely discontinued some active ingredients for which we found better alternatives. As a result: Since 2016, 100% of our new formulas are free of parabens, mineral oil, MIT and MCIT. Since 2018, 100% of our new formulas are also free of BHA, Benzophenone, formaldehyde-releasing agents and sulfate SLS/SLES.







ACTIVE TAILOR MADE TEXTURES




Each texture is carefully crafted for more than 500 hours to ensure an optimal delivery of our active ingredients, provide instant effects you can see or feel, and give the most sensorial experience possible.