What Is a Face Serum
Face serums are formulated with a high concentration of active ingredients, and should be applied after cleansing and before moisturising in your daily skincare routine. Composed with molecules that are small enough to penetrate the skin's surface, face serums deliver targeted treatments to the dermis layer of the skin and help to address your skin concerns.
How do you choose a face serum?
There are two factors to take into consideration when selecting a face serum. Firstly, it is important to consider the skin concerns you are trying to address, such as aging skin, dull skin, age spots, fine lines, pigmentation, or dry skin. Secondly, you should consider your skin type, for example, if you have dry skin, a hydrating serum is recommended to boost moisture. For oily or acne-prone skin, a face serum that contains a chemical exofliant like salicylic acid will help break down excess skin oils, dead skin cells and dirt that clog pores.
At YSL Beauty, our high-performance face serums are tested under dermatological control and suitable on all skin types. Browse our wide range of premium face serums today.
Damage and aging at a cellular level has been occuring for years before the signs are visible. However, it is never too late to start using anti-aging serums that contain active antioxidant ingredients to reactivate the natural skin renewal process and reduce signs of aging. Discover our anti-aging serums including Pure Shots Night Reboot Serum and Pure Shots Lines Away Serum for target anti-aging results. Our anti-aging serums are infused with rare natural antioxidants such as the Moonlight Cactus and Morocco Iris to target free radical damage and brighten the complexion. After use, your skin appears regenerated and firmer. For the ultimate skin revitalisation, discover YSL’s Or Rouge Serum infused with saffron concentrate from High Atlas, one of the most luxurious and effective anti-aging formulae in the world.
Factors such as extreme weather, stress and aging can accelerate the build-up of dead skin cells, which makes skin looks flaky, dry, and dull. YSL Beauty’s brightening serums including Pure Shots Light Up Serum and Blanc Pur Couture Concentrate, are formulated with the unique light-up technology to illuminate your skin and reduce dark spots effectively.
Hydrating Serum for Dry Skin
Hydrating serum for dry skin helps to improve skin quality and give your skin a natural glow from the inside out. Discover YSL Beauty’s iconic Or Rouge Huile Voluptueuse for dry to very dry skin.
Firming and Skin Tightening Serum
Dark spots and wrinkles on the face are some of the first signs of aging. Another sign is skin sagging and laxity, which can cause you to look older than you actually are. Sagging skin is caused by the loss of collagen, elastin fibres and hyaluronic acid due to factors such as lifestyle changes, health conditions and natural declines in production over time. YSL Beauty’s supreme Forever Youth Liberator Y-Shape Concentrate contains the unique Glycanactif Y™ complex to replenish critical nutrients for your skin. Your skin will look visibly tighter and firmer when used daily. Infused with firming Peptides and Barbary Fig, Pure Shots Y Shape Serum is the iconic skin tightening serum to redefine face contours and firm and tighten your skin.
How to use a serum?
Step 1. YSL Beauty recommend double cleansing to ensure your face is as clean as possible and any impurities are removed. An oil-based cleanser (https://www.yslbeauty.com.au/skincare/skincare-by-category/cleansers-toners) should be used to break down oil-based impurities such as makeup and pollutants from the skin. Next a water-based cleanser should be used to clean deeper into pores and remove any remaining impurities.
Step 2. Use a face toner or a treatment lotion to restore the natural pH level of your skin.
Step 3. Just 2-3 pumps of serum will be sufficient to cover the entire face lightly. Use your fingertips to apply the serum on your face gently. Always apply your chosen serum according to the direction on the label.
Step 4. Wait 3-5 minutes to allow the serum to be fully absorbed into your skin.
Step 5. The final step is to apply a moisturiser - this is key for any skincare routine, as it locks the serum’s active ingredients into your skin and replenishes the natural hydration.